Journeys in Japan S01 E02 Toyama City, Toyama

Toyama is a city surrounded by tall mountains and has a population of 400,000. It's a place where unique businesses have sprung up since the days of old. Toyama's medicine became famous, in particular, for this gastric medicine, first made here three centuries ago - it's a blend of over 20 ingredients extracted from medicinal herbs found in the mountains of Toyama. The recipe may have changed slightly over the years but the medicine is still used today. Traveling salesmen used to peddle this medicine all over the country. In an age when there was little medicine available, the cures these salesmen offered were very much appreciated. This was how Toyama's medicine spread to households nationwide. (Excerpt)