The Simpsons S37 E15 Homer? A Cracker Bro?

"Just a product of society that's lost its good manners."

Homer strikes up an unlikely friendship with Kirk Van Houten, which leads to them launching a hugely successful business venture together - a "crumbless" cracker that sweeps the nation. But when Kirk's darkest secrets are revealed, Homer has to choose between his family and his fortune... and may just end up going in jail.