History of Architecture and Design S01 E20 Moderne and modernistic

Looking back at British architecture in the 1930s, there were a significant number of buildings which looked modern to the lay man, although purist advocates of modern architecture scorned them as dangerous aberrations, calling them "Moderne" or "Modernistic." In television broadcast 20, Geoffrey Baker considers some of the ingredients of the "Moderne" idiom, with examples drawn mainly from commercial architecture (including Wallis, Gilbert and Partners’ Firestone and Hoover factories) and seaside architecture (Joseph Emberton’s Blackpool Pleasure Beach buildings and Oliver Hill’s housing at Frinton-on-Sea).