Bid America! S01 E09 Sign Of The Times

Desmond's 3,000-piece neon sign collection is second to none. In this episode we see the rare pieces and fantastic neon beer signs that made Milwaukee famous, such as Pabst Blue Ribbon, Miller, Blatz, Schlitz and Hamms. Other famous beers are also featured, including Budweiser, Coors, Michelob, Knickerbocker, Rolling Rock and Ballantine.