Crowd Control S01 E11 Do the Right Thing

We all know we should recycle as much as possible, drive the speed limit and not abandon our grocery carts in the parking lot, but we still do it anyway. Behavior change expert Daniel Pink makes doing the right thing fun by building a singing road that plays America the Beautiful if you drive at the speed limit, tricking out shopping carts that plead to be returned and recruits a flash mob to reward people who recycle their trash.