Weird History Food S01 E15 The Rise and Fall of McDonald's Arch Deluxe

Weird History Food is taking you back to the 90s to relive one of McDonald's biggest and most delicious failures --- the Arch Deluxe. When it comes to finding success in the marketplace, knowing your competition is key. But even more important than understanding your competition is knowing your target customer - and this is the mistake McDonald’s made with the 1996 release of the Arch Deluxe burger.