Hugh's Chicken Run - Season 1 Backdrop Blur
Hugh's Chicken Run - Season 1 Poster
NR 1 Seasons • 3 Episodes

Hugh's Chicken Run - Season 1

Hugh's Chicken Run was a programme as part of Channel 4's 'Food Fight' series in which celebrity chef Hugh Fearnley-Whittingstall launched the campaign to encourage more consumers to demand free range chicken. Hugh was joined on the campaign by fellow celebrity chef, Jamie Oliver, who chose to highlight the issues in the more graphic Jamie's Fowl Dinners. In the series Hugh set about the highlighting the differences in standards by creating his own intensive and free range chicken farms, as well as mentoring a community project in Axminster. Hugh heralded the campaign a success when he managed to get to the point where the majority of the whole fresh chicken consumed in the town of Axminster was free range. Since then the campaign has gone countrywide with over 128,000 viewers having pledged on the campaign website to only buy free range products. The show has been linked with the large rise in free range products, as well as the drop in demand for intensively reared products during January and February 2008. A poll carried out for the RSPCA, 73% of adults claim that they now only buy birds that have "higher welfare" conditions, such as the RSPCA's freedom food scheme, free range or organic

Top Cast

  • Hugh Fearnley-Whittingstall

    Hugh Fearnley-Whittingstall

Overview

Hugh's Chicken Run was a programme as part of Channel 4's 'Food Fight' series in which celebrity chef Hugh Fearnley-Whittingstall launched the campaign to encourage more consumers to demand free range chicken. Hugh was joined on the campaign by fellow celebrity chef, Jamie Oliver, who chose to highlight the issues in the more graphic Jamie's Fowl Dinners. In the series Hugh set about the highlighting the differences in standards by creating his own intensive and free range chicken farms, as well as mentoring a community project in Axminster. Hugh heralded the campaign a success when he managed to get to the point where the majority of the whole fresh chicken consumed in the town of Axminster was free range. Since then the campaign has gone countrywide with over 128,000 viewers having pledged on the campaign website to only buy free range products. The show has been linked with the large rise in free range products, as well as the drop in demand for intensively reared products during January and February 2008. A poll carried out for the RSPCA, 73% of adults claim that they now only buy birds that have "higher welfare" conditions, such as the RSPCA's freedom food scheme, free range or organic

Recommendations

Natural World

Natural World is a nature documentary television series broadcast annually on BBC Two and regarded by the BBC as its flagship natural history brand. It is currently the longest-running series in its genre on British television, with more than 400 episodes broadcast since its inception in 1983. Natural World is produced by the BBC Natural History Unit in Bristol, but individual programmes can be in-house productions, collaborative productions with other broadcasters or films made and distributed by independent production companies and purchased by the BBC. Natural World programmes are often broadcast as PBS Nature episodes in the USA. Since 2008, most Natural World programmes have been shot and broadcast in high definition.

Natural World

7.4 1983