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Sisterhood™: Hyping the Female Market

This video takes an analytical and humorous stab at the plethora of “pro-feminist” advertising that followed the emergence of the “new woman” and the increasing presence of women in the workforce during the 1990s. Conventional television genres are appropriated to show how the language and sentiments of feminism have been exploited by the advertising of an industry which cares little for the rights of its own female workers.

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This video takes an analytical and humorous stab at the plethora of “pro-feminist” advertising that followed the emergence of the “new woman” and the increasing presence of women in the workforce during the 1990s. Conventional television genres are appropriated to show how the language and sentiments of feminism have been exploited by the advertising of an industry which cares little for the rights of its own female workers.

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We Live in Public

In 1999, Internet entrepreneur Josh Harris recruits dozens of young men and women who agree to live in underground apartments for weeks at a time while their every movement is broadcast online. Soon, Harris and his girlfriend embark on their own subterranean adventure, with cameras streaming live footage of their meals, arguments, bedroom activities, and bathroom habits. This documentary explores the role of technology in our lives, as it charts the fragile nature of dot-com economy.

We Live in Public

6.9 2009