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Pre-Approach

The methods employed by a salesman of industrial lubricants in making a very difficult sale is illustrated. The film emphasizes the need to acquire the pertinent information about a perspective client before the sales interview and adjusting the sales plan to suit the ideas and personality of the customer.

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Overview

The methods employed by a salesman of industrial lubricants in making a very difficult sale is illustrated. The film emphasizes the need to acquire the pertinent information about a perspective client before the sales interview and adjusting the sales plan to suit the ideas and personality of the customer.

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NR / 10
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