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Margin of Error

In the face of a century of traditional polling to predict public opinion, there is a shakeup afoot in the prediction game. Margin of Error examines how a startup called Advanced Symbolics uses artificial intelligence and public social-media data to forecast voter behaviour. But the promise of new technology also comes with questions about its accuracy, the threat to citizens’ privacy and our democracy itself.

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Overview

In the face of a century of traditional polling to predict public opinion, there is a shakeup afoot in the prediction game. Margin of Error examines how a startup called Advanced Symbolics uses artificial intelligence and public social-media data to forecast voter behaviour. But the promise of new technology also comes with questions about its accuracy, the threat to citizens’ privacy and our democracy itself.

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