The Abnormal Beauty Company offers a raw, rare glimpse into the meteoric rise of The Ordinary, the price of transparency, and the enduring legacy of one of the world’s most disruptive skincare brands and the enduring legacy of its troubled, genius founder.
Brandon Truaxe
Himself
The Abnormal Beauty Company offers a raw, rare glimpse into the meteoric rise of The Ordinary, the price of transparency, and the enduring legacy of one of the world’s most disruptive skincare brands and the enduring legacy of its troubled, genius founder.
**I'm one of the co-founders of DECIEM** and, more importantly, one of Brandon’s closest friends. From being employee #3 to pressing the button on his cremation, I’ve carried his story with me—truthfully and painfully. DECIEM is a great company, but the documentary is disrespectful. It prioritizes a polished narrative of success while erasing the complexity, the humanity, and the people who stood beside Brandon when it mattered most. Transparency is one of DECIEM’s values and it requires that all sides of a story be told. (and for BT's sake, don't write it as 'Deciem'.) Instead, this film chose a single narrative—one that fit the version they wanted to build. Even when I agreed to be interviewed to offer a different perspective, it became clear that my involvement didn’t serve the story they were trying to shape because the Release Conditions I had, were to protect Brandon and to guarantee an honest story. That is not what transparency looks like, and it’s not what Brandon stood for. I believe in DECIEM’s mission and its people. That’s exactly why this hurts so much—because I promised Brandon I’d protect his story, and I intend to keep that promise, as I have for the last 7 years.
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