L'Âge d'or de la pub Backdrop Blur
L'Âge d'or de la pub Poster

L'Âge d'or de la pub

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Top Cast

  • Thierry Ardisson

    Thierry Ardisson

    Self

  • William Leymergie

    William Leymergie

    Self (archive footage)

  • Alex Métayer

    Alex Métayer

    Self (archive footage)

  • Jacques Duby

    Jacques Duby

    Self (archive footage)

  • François Berléand

    François Berléand

    Self (archive footage)

  • Jean Becker

    Jean Becker

    Self (archive footage)

  • Lucas Mongenie

    Lucas Mongenie

    Self (archive footage)

  • Maurice Lévy

    Maurice Lévy

    Self (archive footage)

  • Marie-Pierre Casey

    Marie-Pierre Casey

    Self (archive footage)

Overview

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Rating

6.5 / 10
6 Reviews
1 Popular

Recommendations