Dieux du Stade - Making of Calendar 2001 Backdrop Blur
Dieux du Stade - Making of Calendar 2001 Poster

Dieux du Stade - Making of Calendar 2001

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Top Cast

  • Frédéric Michalak

    Frédéric Michalak

    Himself

  • Clément Poitrenaud

    Clément Poitrenaud

    Himself

  • Vincent Clerc

    Vincent Clerc

    Self

Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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