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Production Notes: Fast Food for Thought

Production Notes allows us to eavesdrop on the business decisions behind the creation of seven TV ads by means of repetition, slow motion, and “production notes”— memos sent from the advertising agency to the production company prior to filming the spots, to describe the intentions, desires, strategies and ideology of the commercials and their creators.

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Overview

Production Notes allows us to eavesdrop on the business decisions behind the creation of seven TV ads by means of repetition, slow motion, and “production notes”— memos sent from the advertising agency to the production company prior to filming the spots, to describe the intentions, desires, strategies and ideology of the commercials and their creators.

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