Branded Backdrop Blur
Branded Poster

Branded

Sports is supposed to be the ultimate level playing field, but in the media and on Madison Avenue, sometimes looks matter more than accomplishments. This film explores the double standard placed on female athletes to be the best players on the field and the sexiest off of it. Through stories of the women who have faced and tackled this question including Mary Lou Retton, Chris Evert, Lolo Jones, and Gabby Reece, "Branded" explores the question: can women's sports ever gain an equal footing with their male counterparts or will sex appeal always override achievement?

Top Cast

Overview

Sports is supposed to be the ultimate level playing field, but in the media and on Madison Avenue, sometimes looks matter more than accomplishments. This film explores the double standard placed on female athletes to be the best players on the field and the sexiest off of it. Through stories of the women who have faced and tackled this question including Mary Lou Retton, Chris Evert, Lolo Jones, and Gabby Reece, "Branded" explores the question: can women's sports ever gain an equal footing with their male counterparts or will sex appeal always override achievement?

Rating

7.0 / 10
1 Reviews
0 Popular

Recommendations

Cameraperson

As a visually radical memoir, CAMERAPERSON draws on the remarkable footage that filmmaker Kirsten Johnson has shot and reframes it in ways that illuminate moments and situations that have personally affected her. What emerges is an elegant meditation on the relationship between truth and the camera frame, as Johnson transforms scenes that have been presented on Festival screens as one kind of truth into another kind of story—one about personal journey, craft, and direct human connection.

Cameraperson

6.7 2016