Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Varhan Orchestrovič Bauer
Varhan Orchestrovič Bauer
Jaromír Kalina
Jaromír Kalina
Vít Klusák
Vít Klusák
Martin Přikryl
Martin Přikryl
Filip Remunda
Filip Remunda
Eva Williams
Eva Williams
Alexander Hemala
Alexander Hemala
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
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