Mukbang, Korean for “eating broadcast,” is an online video genre that started in 2010 and has become hugely popular all over the world. The most successful mukbangers have millions of followers, and earn thousands of euros a month from videos showing them consuming sometimes-absurd quantities of food. But why is it that the vast majority of the most successful mukbangers, including in the West, are petite East Asian women?
Mukbang, Korean for “eating broadcast,” is an online video genre that started in 2010 and has become hugely popular all over the world. The most successful mukbangers have millions of followers, and earn thousands of euros a month from videos showing them consuming sometimes-absurd quantities of food. But why is it that the vast majority of the most successful mukbangers, including in the West, are petite East Asian women?
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