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The Persuaders

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Top Cast

  • Douglas Atkins

    Douglas Atkins

    Himself

  • Scott Donaton

    Scott Donaton

    Himself

  • Linda Eatherton

    Linda Eatherton

    Herself

  • Stuart Ewen

    Stuart Ewen

    Himself

  • Richard Ford

    Richard Ford

    Himself

  • Richard Frank

    Richard Frank

    Himself

  • Bob Garfield

    Bob Garfield

    Himself

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Rating

8.2 / 10
5 Reviews
0 Popular

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